Atricles from Web Design by Gaynor Tilley

Domain names

What's in a name?

Did you spend a long time on a name for your business? If so, you should consider the domain name for your business too?

I prefer domain names that do not include hyphens "-" or full stops "." these can be so easy to overlook when you are typing in your web browser.

Some domain names can seem too long-winded e.g. http://www.individualityswimmingandfitness.co.uk/ which is a client of mine. But stop and think for a minute. Individuality is the business name but it makes sense to include the swimming and fitness part to claify the purpose of the business.

Although people are likely to mis-spell this domain name if they have to type the full address, this website ranks well in the search engines so is often found that way. One of the reasons it ranks well in the search engines is because the key words are used in the domain name. Similarly with another client of mine http://www.wirralflooringandcarpets.co.uk/

My domain name on the other hand is short and easy to remember http://www.gtilley.co.uk/ but hindsight is a wonderful thing and if I was starting out again I would choose differently. In fact, try entering http://www.webdesignbygaynortilley.co.uk/ into your browser and you will see that it redirects you to my site. That's right - you can buy more than one domain name and have them all redirected to your website.

Some people advise using colours as part of your business name as they are easily remembered. I would say, try out a few names on your friends and family first to see if your business name really does conjure up the right picture in people's minds. I'm also happy to help, contact enquiries@gtilley.co.uk for more information.

Labels: domain name, search engines

posted by Gaynor Tilley @ 15:26