News and Information

Wednesday, 13 February 2008

WHY do you want a website?

Think carefully about what you want your website to achieve for your business. Will you be selling products online? Do you want to keep your customers up to date with news and information? Is it part of your advertising campaign for your business or latest product?

Websites should be an integral part of the business, not just an online booklet that is left to gather dust on the shelves of the world wide web.

There are so many pieces to put together when considering a website for your business; domain names, web hosts, search engine optimisation, pay per click campaigns, content managed systems, accessiblity.....it is a confusing technical jigsaw - but that should not be your problem, it is my job as a web designer to pull those pieces together into a coherent solution for your business.

Contact me and I will help you define your business requirements, help you to understand what pieces of that jigsaw add benefit to your business and which will add cost and to help you understand what will work well for your business both in the short- and long-term.

Tuesday, 5 February 2008

Do you ever test you own website?

Taking a little time to do so could prove to be very valuable.

One of my clients recently tested the contact form on his website only to find that he received only 1 in 6 of the test enquiries - the others were classed as "spam mail" by his web host. A few tweaks to the script soon ensured all enquiries were forwarded to him directly.

I hasten to add this was not a site I originally built, but rather one that I regularly update for the client.

The oringal site was built 7 years ago and the contact form has not been changed since then. However, the increase of spam mail in recent years meant that the web host had changed the parameters by which they determined what was considered spam mail and should be ignored. Unfortunately some of the enquiries coming through my clients website started to fall into this category....and so we have no real way of measuring how much business he may have lost nor over what period of time.

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