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Customer Review
"i love my web site and i had people contacting me with in the first week it went live."
Kristin Hughes at Individuality Swimming and Fitness
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When this site was redesigned, it was also optimised for the search engines. What would you type as a search term? ...try these out and you should find that Wirral Flooring and Carpets is consistently on the first page within Google, Yahoo and MSN. | A recent project was to rewrite the web copy on the home page of an established site. There were two goals to this project 1 To optimise the site for the search engines 2 To bring the content more up to date To achieve the first objective, the main body of the site was updated adding key phrases such as HR Consultancy and HR Solutions. The target geographical area for this business was also repeated throughout the content of the page. To bring the content more up to date, the content within the right column was completely rewritten to include a Managing Redundancies section which is relevant to the current economic climate. - - - | |
Individuality Swimming and Fitness | The Solutions Game | |
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| Search Engine Optimisation was incorporated into the original design and content of this site for a local swim school. The site ranks very well against key phrases in the major Search Engines. For example, It is No 1 in Google and No 4 in Yahoo for - children's swimming lessons Bournemouth It is No 3 in Google and in Yahoo for - residential swimming courses It is No 5 in Google and No 3 in Yahoo for - Bournemouth swim school | Whilst I did not design the original site, I was able to quickly identify areas where I could optimise the site for the search engines. The content was "tweaked" to include relevant search terms. The meta tags behind the scenes were added to ensure the search engine robots could easily identify the details for the site. A site map was added to ensure all pages within the site were crawled by the search engines and the coding of the site was brought in line with World Wide Web Consortium standards. This page was updated in July, so reports on how this has improved its ranking within Google, Yahoo and MSN will follow shortly. |
Do you GOOGLE? or are you a YAHOO fan? Maybe MSN is your thing?
These are the most popular search engines on the internet – however, they list millions and millions of websites, so how can you hope that people will find you and want your products/services? Here’s my advice
Work out who your customers are and how they will look for you in the search engines. Then write down your top search terms – these are your “key phrases”
Your content should include your key phrases as much as possible but without overdoing it. Here are two sentences which could appear on a swim school website;
"Based in Bournemouth, Individuality Swimming provides one-to-one swimming lessons for children and adults."
"We provide one-to-one tuition for all ages."
The first sentence includes a geographical location, repeats the company name and uses a key phrase consistent with the way users search “swimming lessons for children”
The second sentence omits the geographical location, talks about “tuition” rather than swimming lessons and generalises with the term “all ages” rather than specifying “children and adults.”
So which one do you now think would be more effective?
Link to other complimentary businesses and ask them to link back to you.
A useful tool helping the search engines to understand the structure of your website and ensuring all pages are included in their listing, not just the home page.
There are many many business directories on the internet, but getting yourself listed helps improve your online marketing. It needn’t cost anything - just shop around.
Search engine optimisation and submission is part of the service I can provide in establishing your business presence on the internet.
For a limited period, I am offering free reviews of existing websites. I will look at your site and assess
Interested? Then email:
your website address today.